#;Responsibilities;Experience;Skills;Tools
1; Digital Marketing Strategy & Execution:
1.1; Develop and execute comprehensive digital marketing strategies and campaigns to drive brand awareness, engagement and achieves business objectives.; 5 years; Strategic Thinking: Ability to develop long-term marketing strategies that align with business goals. Project Management: Coordinating various aspects of a campaign, including timelines, resources, and team management. Content Marketing: Creating and distributing valuable, relevant content to attract and engage a target audience. Budget Management: Allocating resources efficiently to maximize ROI. Data Analysis: Analyzing data to measure the effectiveness of campaigns and strategies.; Google Analytics/ Google Ads/ Facebook Ads Manager/ HubSpot/ Marketo/ MS Project;
1.2; Conduct market research, competitive analysis, and audience segmentation to inform strategy development and campaign planning.; 7 years; Research & Analytical Skills: Ability to gather and analyze data from various sources to identify trends and insights. Competitive Analysis: Understanding competitors’ strengths and weaknesses to position brand effectively. Audience Segmentation: Dividing the broader market into distinct groups of consumers with common needs. Survey Design: Creating and deploying surveys to gather consumer insights. ; SurveyMonkey/ Google Trends/ SEMrush/ SerpStat/ CRM Systems (AmoCRM, ZohoCRM, Uspasy, Perfectum, Bitrix24 etc.)/ Ahrefs;
1.3; Define target audiences, create compelling content, and select appropriate channels (e.g., social media, email, search engine marketing) to reach them effectively.; 8 years; Content Creation: Writing, designing, and producing engaging content tailored to the audience. Channel Management: Understanding the strengths and weaknesses of different marketing channels. SEO & SEM: Optimizing content and campaigns for search engines to increase visibility. Copywriting: Crafting compelling and persuasive copy for different marketing channels. Email Marketing: Designing and executing email campaigns that convert.; Adobe Creative Suite/ Canva/ Mailchimp/ Constant Contact/ Google Ads/ Google Analytics/ Facebook Ads Manager/ BuzzSumo;
1.4; Identify opportunities for growth, optimization, and innovation across digital channels, including SEO, SEM, email marketing, social media, and content marketing.; 8 years; Optimization Techniques: Continuously improving campaigns for better performance and ROI. Innovation & Creativity: Generating new ideas and approaches to stay ahead of the competition. A/B Testing: Running experiments to identify the most effective strategies. SEO/SEM Expertise: Deep understanding of search engine algorithms and how to optimize for them. Conversion Rate Optimization (CRO): Techniques for improving the percentage of visitors who complete desired actions.; Google Optimize/ Google Data Studio/ Ahrefs/ SEMrush/ Sprout Social/ HubSpot;
2; Website Management and Optimization:
2.1; Manage the maintenance and optimization of our organization's website to ensure functionality, usability, and performance.; 8 years; Website Management: Ensuring the website runs smoothly, with all features functioning as intended. Performance Optimization: Techniques for speeding up load times, improving site speed, and enhancing overall performance. Usability Testing: Ensuring that the website is user-friendly and easy to navigate. Technical SEO: Implementing SEO best practices to improve search engine rankings.; CMS (WordPress, Joomla, Drupal, Moodle etc.)/ Google PageSpeed Insights/ Hotjar/ Gtmetrix/ SerpStat;
2.2; Collaborate with internal teams and external vendors to ensure website functionality, security, and performance meet business objectives.; 5 years; Project Management: Coordinating with different teams and vendors to ensure seamless collaboration. Security Management: Ensuring that the website is secure from threats such as hacking or data breaches. Communication: Effectively conveying technical requirements and expectations between teams. Quality Assurance: Ensuring all deliverables meet the required standards and business objectives.; Slack/ Microsoft Teams/ JIRA/ Trello/ Cloudflare;
2.3; Implement best practices for web design, navigation, accessibility, and mobile responsiveness to deliver an exceptional user experience (e.g. SEO).; 7 years; Web Design: Creating visually appealing and functional designs that enhance user experience. Responsive Design: Ensuring that the website is mobile-friendly and works well on all devices. Accessibility Compliance: Making sure the website is accessible to all users, including those with disabilities. SEO: Implementing search engine optimization techniques to improve visibility and rankings.; Adobe XD/ Figma/ Axe/ Yoast SEO (for WordPress)/ Google Mobile-Friendly Test;
3; Content Creation and Optimization:
3.1; Develop compelling and relevant content for digital channels, including website pages, blog posts, email, and infographics.; 8 years; Content Creation: Writing and designing content tailored for various digital platforms. Copywriting: Crafting persuasive and engaging text that resonates with the target audience. Graphic Design: Creating visually appealing infographics and other graphical content. Email Marketing: Developing and optimizing email campaigns for audience engagement.; Adobe Illustrator/ Adobe Photoshop/ Canva/ Grammarly/ Hemingway/ Mailchimp/ HubSpot;
3.2; Craft engaging stories that resonate with our target audience and reinforce our brand identity and value proposition.; 5 years; Storytelling: Creating narratives that captivate and engage the audience. Brand Messaging: Consistently reinforcing the brand’s identity and value proposition across all content. Audience Analysis: Understanding the target audience to craft relevant and meaningful stories.; StoryBrand Framework/ Buyer Persona Templates/ Chat GPT;
3.3; Optimize content for SEO, user experience, and lead generation, leveraging keyword research and analytics insights.; 8 years; SEO Optimization: Implementing on-page and off-page SEO strategies to improve search rankings. User Experience (UX) Design: Enhancing the usability and accessibility of content. Lead Generation: Creating content that drives conversions and attracts potential customers.; Ahrefs/ SEMrush/ Google Analytics/ Crazy Egg/ OptinMonster;
3.4; Monitor industry trends and activity to identify opportunities for content innovation and differentiation.; 5 years; Market Research: Staying informed about industry trends and competitors. Content Strategy: Identifying new content opportunities and innovative approaches. Analytical Thinking: Analyzing trends and making data-driven content decisions.; Google Trends/ HubSpot/ MS Project;
3.5; Collaborate closely with the Marketing & Communications Coordinator to ensure consistent messaging and brand voice across all digital platforms.; 5 years; Team Collaboration: Working effectively with marketing and communication teams. Brand Consistency: Ensuring uniform messaging across different platforms. Project Management: Coordinating efforts and timelines with the team to meet objectives.; Asana/ Trello/ Slack/ Microsoft Teams/ MS Project/ CRM Systems (AmoCRM, ZohoCRM, Uspasy, Perfectum, Bitrix24 etc.;
4; Performance Analytics and Reporting:
4.1; Track and analyze website traffic, user behavior, and digital marketing campaign performance using web analytics tools (e.g., Google Analytics, Hot Jar). ; 8 years; Web Analytics: Ability to monitor and analyze website metrics such as traffic, bounce rates, and user sessions. User Behavior Analysis: Understanding and interpreting user interactions and behaviors on the website. Campaign Performance Tracking: Assessing the effectiveness of digital marketing campaigns by analyzing key performance indicators (KPIs). ; Google Analytics/ Google Tag Manager/ CRM Systems/ Hotjar;
4.2; Generate regular reports, dashboards, and KPIs to measure the effectiveness of digital marketing initiatives and identify areas for improvement.; 8 years; Data Reporting: Ability to compile and present data in a clear and actionable format. Dashboard Creation: Building dynamic dashboards that provide real-time insights into marketing performance. KPI Analysis: Identifying and tracking key performance indicators that align with business objectives.; Google Data Studio/ Power BI/ MS Excel;
4.3; Analyze data trends, patterns, and insights to inform decision-making, optimize strategies, and drive continuous improvement.; 8 years; Data Analysis: Interpreting data to uncover trends, patterns, and actionable insights. Strategic Thinking: Using data-driven insights to refine and optimize marketing strategies. Continuous Improvement: Identifying opportunities for ongoing optimization and enhancement of marketing efforts.; Google Analytics (Advanced Segments & Custom Reports)/ Excel (with Data Analysis Toolpak);